How We Filmed Inside a Live Harris Teeter Store
At the start of this year, we partnered with Harris Teeter to film a series of internal communication videos—capturing real customer interviews inside a live store.
No closed sets. No controlled environment. Just a working grocery store.
Above: Still frames from our video shoot with Harris Teeter (2026).
The Challenge
Filming in a live retail environment comes with real constraints:
We couldn’t interrupt the flow of customers
No access to store power—everything had to be battery-operated
Ambient noise and store announcements were unpredictable
Every setup had to be quick, efficient, and unobtrusive
The Approach
We kept things lean: a small crew made up of a producer, director, DP, G&E, and sound.
Instead of trying to control the environment, we adapted to it.
A minimal footprint allowed us to move quickly, stay out of the way, and capture authentic interactions—without disrupting the customer experience.
The Result
A smooth production day and a full set of authentic, usable footage that delivered on Harris Teeter’s internal communication goals.
Behind the Scenes
Below are a few stills and BTS moments from the shoot to give you a sense of how we approached production in a live environment:
Above: Behind-the-scenes photos from our shoot with Harris Teeter (2026).
Filming in real-world environments—whether it’s retail, offices, or active spaces—requires a different mindset. It’s less about control and more about awareness, efficiency, and trust in your team.
If you're exploring something similar, we’re always happy to share more.
Crew:
Client: Harris Teeter
Agency: ITG
Producer: Leah Kehl
Director: Ben Allison
Production: Benco
DP: Patrick Lebby
G&E: Nellis Overton
Sound: Scott Graham
