Whether it’s YouTube, Vine or integrated content, video has quickly become one of the most impactful ways to speak to an audience. According to a recent study by Usurv, consumers are 39 percent more likely to share content if it’s delivered via video, 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.”
Videos have two main components 1] Pictures, and 2] Sound. So which is more important? There’s a lot of talk right now about HD, 4K and even 8K video. Sure, each has a higher resolution than the last but a lot of inexperienced video entrepreneurs get hung up on capturing the best quality visuals for their videos and, all too often, completely blow the sound. I’m writing this article in 2017 and most internet browsers, desktops and mobile devices can’t even play videos in 4k. So how important can it be? Let’s focus, instead, on sound.
Here are 5 tips for producing superior quality audio for your video production
1. Voiceovers are easy and reliable.
If you’re worried about capturing great audio, especially when on an outdoor shot, then use a voiceover. Voiceover artists record in controlled environments to ensure they produce quality sound. Whats more, a high quality, professional, voiceover artist doesn’t have to break the bank. You can find great freelancers on fiverr.com or peopleperhour.com for low cost. Just make sure you send a bulletproof script with no typos.
2. Record in a Booth
There’s nothing worst than being in the middle of a take and someone slams a door in the next room, or the neighbor decides it’s time to start mowing the lawn. It is best to record audio in a small, carpeted room with wall treatments (pictures, curtains, etc) in order to avoid a harsh sound characterized by an echo. If audio is more important than video for you, then you should be recording in some sort of studio. When it comes to make-shift recording studios, closets are actually the best choice. Don’t be ashamed of working in a closet under the stairs [where all my HP fans at?].
3. Have the right equipment.
“Maybe I’ll use a lavalier mic… or a shotgun mic… No! A handheld microphone!”
There are different types of microphones and recording equipment available, so do some research. For example, lavalier mics –also known as a lapel mic- is a tiny thing that is typically clipped to a shirt, jacket or tie. It can be handy for interviews or news reporting, but if you don’t want the mic in your shot or you have multiple people speaking at once, there may be a better option.
4. Get Close to your Subject.
This might sound obvious but get your recording gear as close as you can without interfering with your composition. Getting the microphone physically closer to your subject ensures better audio quality, less background noise, and better fidelity in your sounds.
5. Get Comfortable with Software
I am a firm believer that less is more in post production. Get it right in production and it will save you a lot of time and hassle in post. Having said that, you should also start getting as comfortable with your audio editing software and apps as you are with your video editing apps – or make fast friends with an audio engineer.