The checklist itself is broken down into 4 sections, with each section a little further down the sales funnel.
So let’s break down each section so you know what you’re dealing with.
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1. Getting Traffic | Attract
‘Web traffic’ is the number of users that visit your website, and is often measures in ‘visits’, sometimes called ‘sessions’. Businesses like to see large volumes of web traffic coming to their site – however, web traffic won’t just come to you. You have to encourage people to visit you site using tactics like SEO, Social Media Marketing and even Offline Marketing – all intended to increase your online visibility, reach, and brand strength.
2. Getting Leads | What’s the Bait?
Once you have enticed a potential customer to your website using attractive marketing and a strong value proposition, it’s time to turn them into a lead. It’s not a sales lead until you have this person’s contact information – contact forms, email capture and free giveaways such as coupon codes are good ways to build sales leads. For a powerful lead capture tool, check out Lead Pages.
Download the checklist below for more sales leads.
3. Getting Sales | How to Hook!
Congratulations! You’ve done most of the hard work. Now it’s time to close the sale. Sales can be closed in-person, over the phone, via purchase pages, among other ways. The more options you give to your customers, the more likely they are to buy from you.
4. Retention | Repeat Business
Always remember that the cost of acquiring new customer can be up to 5x more than the cost of repeat business. Check out this infographic with even more compelling data.
One way you can retain your customers is engaging them in email marketing. The power of email marketing is often not recognized. One study found that email marketing generates a return of 4,300%. This means great results for not a lot of effort. Email marketing needs to be part of every digital marketing strategy.
Again, this is just one of many techniques that you can use to retain your clients. Click the download link for the Ultimate Marketing Checklist – FREE.
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