Take one! Clack! So what exactly is that board they smack shut just before calling “action” on a movie set? It’s a part of filmmaking that most people have seen before but few fully understand its purpose. So here it is…. Syncing Images & Audio First, the object in question is called a clapperboard or […]
In this article we’ll walk you through the three main stages of film-making. Whether you’re creating a 15-second TV commercial or a feature length Hollywood movie, the basic steps are always the same: pre-production, production, and post-production. 1. Pre-Production Set Goals Before we pick up a camera, it’s important to know precisely the story we’re […]
Advertising in all of its forms is about communication. Establishing communication with as many new clients as possible is one of the fundamental goals of all marketing campaigns. Moving images build connections with the audience faster than text or photos, which is why an increasing number of marketers uses videos to form a strong bond […]
Dream big, even if people around you may think you are foolish. Some of the greatest movie directors in the history of cinema didn’t have a single day of film school and somehow they made their dreams come true. Stanley Kubrick, Quentin Tarantino and the director of blockbuster hits like Terminator, Titanic or Avatar, James […]
Do you remember the time when the only place where you could see moving images was either on TV or in a movie theater? Yes, that same time when reaching word wide audiences meant spending millions of dollars on marketing campaigns. Well, those days are long gone, and today video is one of the most […]
Becoming an online celebrity is a dream come true for all aspiring YouTube content creators. However, the world’s largest video sharing platform has over 30 million active daily users who upload more than 300 hours of videos to the platform every minute. For a newcomer to the world of YouTube video production, these numbers may […]
Before we dive into the difference between 1920 X 1080 and 4K resolution, let’s make sure we all have a correct understanding of the term “resolution”. Resolution represents the dimensions of a video in pixels. So a resolution of 1920 X 1080 means that the video is 1920 pixels wide and 1080 pixels high (remember […]
For those not familiar with “aspect ratio”, it’s a term used to describe ratio of the width to the height of an image or screen. Take a look at your TV, for example – the screen is wider than it is tall. This is because it has an aspect ratio of 16:9. (If your telly is a […]
In this Adobe Premiere Pro CC Tutorial, we will be demonstrating how to creatively wipe or reveal title text using masking and key frames to make it appear to interact with an object in a video clip. Follow the written instructions below or watch the video tutorial. If you like this article, please leave a […]
Ever wonder how Instagram stars and Facebook brands have the time to stay connected and post on a consistent basis? Are they constantly on their phones? The answer is: probably no. Most likely, they are taking advantage of social media management platforms like ‘Hootsuite’, or simply scheduling their posts right inside the social media site they’re […]
People need CAPTIONS with their videos – how else are they going to get away with watching videos in class, a boring meeting, or a public toilet without causing severe social embarrassment? Help them pass the day by captioning your YouTube videos. Check out this video explainer or follow the instructions below:) Here’s how: Using […]
By 2020, 85% of internet consumption will be video. As a business, it’s time to jump on the video marketing bandwagon.
Video storytelling is a critical component in a brand’s strategy. To maintain a strong digital presence content creators must have the skills to produce visual stories with video, images, data and text. Join for a 2-hour crash course in video production and begin to learn best-in-class techniques for producing great visuals that tell stories on the web and on social media platforms.
Can you believe it was back in 1998 that Nokia put the game Snake in its model 5110 (succeeded by the more popular Nokia 3310). Cell phones have come a long way! It was only a couple of years later when the first camera phone was released by Sharp (2000) that shot a maximum 20 […]
Marketeers using video saw their company’s revenue increase nearly 50 % more than those who didn’t use video. According to Hubspot, 52% of marketeers mention that video is the content with the highest Return on Investment (ROI). Due to increasing demand and extreme marketing success, video marketing is claiming a bigger and bigger piece of […]
When you think of green screen tech, you probably think of Hollywood blockbusters, a big warehouse studio and fiery, on-screen explosions. But green screen technology is more accessible for the amateur film maker than you might think. Increasingly YouTube video gamers, college students, and businesses marketeers are taking advantage of the green screen. You don’t […]