Step Up Real Estate | Benco Advertising

STEP UP

REAL ESTATE

THE BRIEF

Our brief was to create a brand for a new real estate company, Step Up Real Estate. The brand needed to appeal to both the luxury and mid-market home buyers and sellers.

Our client wanted a clean, stylish brand with an element of fun.

- Creative Executive, Ben Allison

- Graphic Designer, Jase Bloor

Route 1

Our client likes brands like Tesla and Apple, so wanted a simple and clean logo but also requested something a little more mystic and spiritual.

Route 2

Route 2 has a sporty, high energy feel to it. The graphic can be interpreted as building blocks, steps, or ticks. Whichever way you look at it, it communicates the right message.

Route 3

Route three is our wildcard. Not totally 'off brief' but definitely a little different. It might work better for an interior design company but definitely good to compare and contrast.