Our brief was to create a brand for a new real estate company, Step Up Real Estate. The brand needed to appeal to both the luxury and mid-market home buyers and sellers.
Our client wanted a clean, stylish brand with an element of fun.
- Creative Executive, Ben Allison
- Graphic Designer, Jase Bloor
Our client likes brands like Tesla and Apple, so wanted a simple and clean logo but also requested something a little more mystic and spiritual.
Route 2 has a sporty, high energy feel to it. The graphic can be interpreted as building blocks, steps, or ticks. Whichever way you look at it, it communicates the right message.
Route three is our wildcard. Not totally 'off brief' but definitely a little different. It might work better for an interior design company but definitely good to compare and contrast.