Becoming an online celebrity is a dream come true for all aspiring YouTube content creators. However, the world’s largest video sharing platform has over 30 million active daily users who upload more than 300 hours of videos to the platform every minute. For a newcomer to the world of YouTube video production, these numbers may seem intimidating and discouraging.
Despite the fierce competition, you’ll be facing, getting millions of views on your videos is far from impossible. It may take you a little time and a lot of hard work, but eventually, your efforts are going to pay off. We’ve selected a few tips that are going to help you reach large audiences faster. So let’s see what you need to do in order to make it big on YouTube.
Chose a Video Category Carefully
Being the jack of all trades and the master of none won’t get you anywhere near YouTube stardom, because your potential followers are going to have a tough time figuring out what your channel is about. There are many different types of YouTube videos you can make, but you should choose to produce videos that cover topics you are really passionate about. It could be anything from DIY videos and tutorials to gaming or music. The only important thing is that you really have something unique or helpful to say about the topic you are going to be covering.
Write a Script for Each Video you Upload
Know what you are doing in each frame of the video you intend to share with the rest of the world. Improvisation is a great way to add a little spontaneity to a video, but it is much easier to improvise if you already have a script to guide you through the video. Your scripts don’t have to be long or complex, they just have to provide you with a clear guideline from the beginning until the end. What’s more, if you script each video you shoot, the chances of having awkward moments in which you don’t what to say next will decrease significantly.
Different types of YouTube videos require different types of equipment. For example, if you are planning on making gaming videos you won’t have to pay too much attention to light, but the quality of the screen capturing and video editing software or a microphone you’re using may prove essential for the success of those videos. Having the most expensive equipment is not as important as having the right equipment for the type of video you’re producing. DSLR cameras, drones or GoPro cameras can all be used to create a YouTube video, the trick is to know when and how to use them.
Upload New Content Regularly
Being a YouTube video creator is a full-time occupation because posting new content every once in a while is simply not going to get the kind of attention you need to earn a steady income. Your followers should know when your new video is going to be online, so they can spread the word and invite their friends to watch it. Creating a schedule that involves posting new content once or twice a week will help you keep things organized. You can even mention the new topics your videos are going to cover in the videos you uploaded a week before.
Grow your YouTube Channel Organically
Paying for subscribers may be tempting because it will drastically increase the number of views your videos are getting in just a few days. However, fake subscribers can never replace real people who follow your work, since they don’t talk to other people, share videos on their social media accounts or leave comments that can inspire you to make a new video. Gathering thousands or millions of followers can take years, but in the end, when you reach your goal, it is much more rewarding than taking a shortcut and buying subscribers, because in the process you will build a reputation for yourself, which no one can take away from you.
Dude Perfect is an American sports entertainment group which routinely uploads new video content to various YouTube channels.
Networking is Your Ticket to Success
Gaining recognition and respect from your colleagues is probably the hardest step on the road to success on YouTube. The best way to start is by following video creators whose work you admire, and comment on their videos. Reach out to people you’d like to collaborate with and ask them if they are interested in making a video with you. If they say yes, their followers are going to find out about the work you’re doing which can help you get more subscribers to your channel. Sometimes, a simple shoutout can do miracles for your YouTube channel, which is the reason why networking is one of the best strategies you can use to build a loyal fanbase.
Be Patient and Produce Brilliant Videos
As a famous movie director once said “originality is non-existent.” The best you can do is to be unique. If your videos don’t offer something different, posting schedule, pricey equipment or mentions from influential YouTubers are not going to do much to help you become a star. This one thing that makes you different from all other content creators on YouTube can be virtually anything from the way you talk in the video to the way you edit the footage. The important thing is to set a standard for yourself and do everything in your power that each video you upload to your channel meets that standard.
Today almost anyone can make a video, but creating viral videos millions of people want to watch is still as difficult as it always was. If you want to make it big on YouTube and earn a healthy income from the videos you post on your channel you have to be persistent and patient. Growing a YouTube channel can take a long time, so even if your videos get only a moderate amount of attention at first, don’t let yourself be discouraged, continue producing awesome videos, and the success will eventually come.