Advertising in all of its forms is about communication. Establishing communication with as many new clients as possible is one of the fundamental goals of all marketing campaigns. Moving images build connections with the audience faster than text or photos, which is why an increasing number of marketers uses videos to form a strong bond with their target audience.
An explainer video is one of the most frequently used types of video content on the Internet that presents the products and services of a brand to potential clients. So, let’s take a look at how you can use them to increase the sales of your products.
Keep Your Messages Brief and Simple
Regardless of how complex the product you’re advertising is, you can always boil it down to its core concept. Instead of writing lengthy explanations about the product itself and its benefits for the users, you can create a short video that summarizes all the essential features of that product.
Explainer videos should contain only the information that is absolutely vital for the product because the message of your video should concise and effective. For example, if you are making an explainer video about smart homes, you should focus only on highlighting all the reasons why a smart home can help people lead a happier, safer, more convenient life instead of going into details about each of the features.
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Most people simply don’t have the time to read the text on the landing page, while a short video is much more easily consumed and it can inspire the viewer to find out more about the product. In addition, an explainer video can help the visitor of your website to understand the true value of the product you’re offering.
Choose Your Own Style
Finding a distinctive style for your explainer videos is going to make them more memorable. As a result, people will associate a particular visual style with your products. An explainer video can be animated or filmed like any other type of video. Which one you will choose depends on several different factors, including the topic of the video and the production costs.
Animated videos are a great solution if the subject the video talks about is too complicated to be staged and filmed or if you simply like a particular style of animation. Animated characters don’t necessarily have to be human and they can do virtually anything, which gives you more freedom while writing the script. Animations create a special atmosphere on the screen, that helps capture the viewer’s attention. On the other hand, non-animated explainer videos can also be quite effective as they provide a way to use the real-life footage to tell stories about products.
Animated Explainer Video
Source: Yum Yum Videos
Explainer videos turn viewers into clients
A recent study showed that 85% of people are more likely to buy products accompanied by explainer videos. Moreover, you can keep track of the most popular products by monitoring the number of views your explainer videos are getting. As much as 80% of marketers claim that videos increased the dwell time on their website, while 76% of them says that featuring an explainer video on their website improved traffic.
Better rankings in search results on Google or conversion rate growth are just a few among the numerous benefits of explainer videos. What’s more, as video grows more influential in the world of online marketing, the number of companies that invest in the production of explainer videos increases. 99% of companies that are already using video to advertise their services will continue to do so in the foreseeable future. This means that competition is quite fierce and that missing out on the potential of explainer videos might result in below average sales of your products.
Shareable content improves the visibility of your products
Creating visually attractive content that can easily be shared on social media is a sure way to make your brand more visible. At the moment Facebook has 2.5 billion active monthly users, while other social networks such as Twitter or Instagram also attract large amounts of daily and monthly users.
If your explainer videos tell engaging stories in a captivating way, people will want to share them with their friends. Posting content others admire on your company’s social media accounts is important if you want your products to reach new clients. Unfortunately, there is no recipe for the creation of viral content, but a well-told explainer video will surely catch the attention of a large number of people. Videos that make the viewer smile, create a strong bond with them or encourage viewers to take action, are more likely to be shared across the social media landscape.
Save Money on Production
The best part is that you don’t have to invest a lot of money into the production of explainer videos because there are hundreds of video explainer templates available online. Websites such as Renderforest or Biteable offer a rich selection of templates you can use to create explainer videos for your products and services.
Even if you opt not to use templates, you can save money by producing an animated explainer video, and avoid having to cover the cost of renting a studio or shooting on location. The most important thing is to find a compelling way to tell the story of your product, through a short video. This task may only sound simple, but telling engaging stories in a video that lasts a couple of minutes at best, is anything but easy.
The way you tell the story of your product is what counts since just explaining what your product can do isn’t going to take anyone’s breath away. So, instead of spending lots of money on producing an explainer video, do everything in your power to come up with a visually impressive idea that perfectly sums up everything a viewer needs to know about a product. Explainer videos can help your clients make an informed decision by offering them a unique visual experience that supplies them with all the information they need about a product.